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Catapulting The Hakoba Experience; Hema Malini and Esha Deol Are The New Brand Ambassadors of Hakoba Lifestyle Limited.

Taking forward Hakoba’s roadmap of becoming global player in women’s’ wear, the company has roped in Film Stars Hema Malini and Esha Deol as brand ambassadors.

Announcing the launch of the new face of Hakoba, Mr. Srikant Velu, CEO – Hakoba Lifestyle Ltd, said, “This launch is one of the most significant for the company as Hema and Esha represent the high values which we stand for. Hakoba is synonymous for intricate designs, exquisite craftsmanship and impeccable detailing, virtues epitomized by our new Brand ambassadors.”

Hakoba Lifestyle Ltd. is a subsidiary of Pioneer Embroideries Ltd. the largest producer of embroideries in India and is one of the largest producers of Torchon Laces. Pioneer is also strong in offshore markets like US, Europe, Middle East, South America & African countries.

Manufactured at Hakoba’s state-of-the-art factory, the new collection has been created by Hakoba’s very own design team in collaboration with renowned fashion designer Neeta Lulla. Created with a fine sense of design, painstakingly made from carefully selected materials, Hakoba’s apparels are crafted with a passion for detail enriching the brand experience.

 "With this launch, Hakoba also plans to expand its brand presence from currently being the most preferred brand women to also becoming the favorite brand for the youngsters.

The brand is targeted at women, who are today’s people; supremely confident and conscious of the image they project.  Speaking at the launch, brand ambassadors Hema and Esha said, “We only support those products that we are fully convinced about. Hakoba stands for Indian tradition, while also exhibiting the contemporariness which makes it exquisite and very classy.”

Hakoba offers, Ready to stitch salwar kameez and dupatta (SKD) sets, sarees ranging from daily wear to bridal wear, fashion fabrics for the customer to choose from and the recent foray into ready to wear garments for both – Men and Women, which includes, formal & designer shirts for men & women, ladies tops, shirts, long skirts, middies, capris, denims, etc. The range will soon be expanded to home furnishing and accessories. All the products are reasonably priced and aims at giving customer ‘Value for money’ presently it has 45 stores spread across 26 cities of India with an area of 500 to 2500 sq.ft.

 It has its presence in Mumbai, Pune, Aurangabad, Ahmedabad, Surat, Vadodara, Rajkot, Indore, Delhi, Ghaziabad, Faridabad, Chandigarh, Patiala, Amritsar, Jalandhar, Lucknow, Kanpur, Ludhiana, Haldwani, Rudrapur, Jaipur, Kolkata, Jamshedpur, Bangalore, Secunderabad and Coimbatore. The total retail space of Hakoba is over 45,000 sq.ft.

The company by this month would have 50 stores and is targeting to open 100 stores across India & abroad by end of 2007. By 2009 it plans to have 200 stores and reach a turnover of Rs.150 crores.



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